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#006
Read time
3 minutes.
Prescribe a Value to the Problem That Your Product or Service Solves.
Prescribe a Value to the Problem That Your Product or Service Solves.
The Hidden Value of Solving a Problem..
Imagine you're at a small village market, looking for a tool to fix a leaking roof. Two vendors catch your eye—both selling hammers.
The first vendor proudly declares, "This hammer is made of the finest steel. It's shiny, durable, and will last you years." Sounds good, right?
But then, you walk over to the second vendor. With a smile, they say, "This hammer✨ will stop that annoying leak in your roof, keep your family warm and dry, and save you from spending countless sleepless nights worrying about water damage."
Now, which hammer would you choose?
Most of us would pick the second one because it’s not just a hammer—it’s a solution to a problem that really matters to you.
The second vendor didn’t just sell a product; they prescribed value to the problem the product solves.
And that's the key. When you’re ✨offering a product or service, don’t just focus on its features. Instead, deeply understand the problem your customer is facing and learn what solving that problem is worth to them.
It’s not about the tool—it’s about the peace of mind, the time saved, the stress avoided, or the joy brought.
So, before you pitch your next big idea, ask yourself:
What value does this bring to the table? How does it make someone’s life easier, better, or more fulfilling? Because once you prescribe the right value to the problem you’re solving, your product or service will practically sell itself.
Now go out there, and make sure you're not just selling hammers—you're solving problems!
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